In some sense, this is a classic demonstration of the value personae conflict that I describe in Chapter 10, or as Robert Reich described the flipside: "As consumers and investors we want the great deals. As citizens we don't like many of the social consequences that flow from them." But I think there is more to it.
I'm reminded of a childhood fable. A group of house mice were being terrorized by the homeowner's new cat. They held many meetings to figure out how to deal with the problem. Finally, one mouse jumped up and announced a solution. The catch, he said, was that the cat was always sneaking up on them. This could easily be solved by putting a bell round the cat's neck so that the mice would always know when the cat was coming. The other mice thought this was an amazing idea and loudly praised it's clever originator until a small voice peeped up from a young mouse at the back: "Um, excuse me - I have a question. Who will bell the cat?"
Even when the solution becomes apparent, implementing it is quite another matter.
The scenarios questioned by that reader may seem unpleasant indeed, but they don't have to be that extreme. I don't know the exact socio-economic status of those book club members, but I'll take a stab at this (and pray I don't insult anyone). Imagine you were in that group and you just took a 20% cut in pay. How would someone in this particular crowd deal with that? Perhaps every fifth year you would skip the annual vacation south. Perhaps once a week the standard red meat entrée would be replaced by a delicious vegetarian option. Instead of dining out twice a month, it might be every three weeks. Or you start carrying a travel mug of your own coffee instead of that daily Starbucks stop. You might keep your car an extra two years, and borrow rarely-used tools rather than buy your own. Or swap a movie night out for a DVD in. Why not write a heartfelt letter instead of buying a birthday card? You could spend a whole lot less on frivolous gifts at Christmas, or buy 20% fewer new clothes and shoes. For more dramatic results, what would happen if you cancelled your cable TV service? (Lots of channels still come in free!) Then there are the really tough questions like: Is my residential footprint appropriate when it's only me living here? (Not long ago, the number of single-person housing units actually exceeded the number of multi-person units in Canada.)
These might look like austerity measures, but you'll get more useful and positive information if you Google "voluntary simplicity" instead. Don't think of it as an externally imposed pay cut. Treat it as a decision to spend and consume less - and to find equivalent or even more joy in other ways. You might even orchestrate it yourself by taking every Friday off. It's a value shift that is needed, not a happiness reduction. The readers in this book club had already taken the first step - they recognized the problem and wanted to do something. They just weren't sure what to do next.
Then there's another class of people who recognize the problem and consciously choose to do nothing. I used to think they were simply in conflict. Now I believe that quite a few of them might be NIMPLEs. These are the folks who are shamelessly stealing prosperity and survival chances from the generations that follow in order to line their own pockets. "Yes, there may be a massive crisis ahead, but I'm a NIMPLE, and that disaster is Not In My Personal Lifespan Expectancy, so you and the grandkids can go to hell."
Will the next century be hell? It really depends on what we choose to do now. One of the more telling quotes from my book club visit was this one "Why vote in this riding? We know it's going to go Conservative." (This happens to be one of the strongest Green Party ridings in Canada. However, 40-50% of the electorate don't bother to vote.)
It's as if we are passengers in a slowly dissolving papier-mâché boat, watching the tide take us further away from dry land, but reluctant to swim for it because we don't want to get wet. Instead, we look around, hoping that someone will dive overboard and lead the way to shore. Even then, the choice to abandon ship won't be easy and it won't be super-comfortable. But The Value Crisis does make a case for us all being potentially happier, right now, by making those choices. (Maybe you will actually find these tropical waters warm and refreshing!)